SilverStripe

Coworking, copy-writing and Abba

Posted by Sigurd on 6 July 2007

What do coworking, copy writing and Abba have in common? Well, yes, they're all some of the most interesting and humourous videos I've seen in the past 24 hours, but it demonstrates the power of visual communication and story telling. Coworking was a term I first heard from Tara Hunt to the only style of working environment I identify with (SilverStripe has been sharing offices with like-minded individuals for years), but this is the first time I can confidently tell both my grandma and a hardened capitalist businessman on its virtues. What's interesting is that the one story is versatile enough for such different audiences.  I challenge you to do this with text alone!

And the others? With Copy Goes Here I think it will be a while before I experience another story this well constructed. One that gently and earnestly demonstrates a companies' abilities without ambushing or fooling you, and instead provides you with ten minutes to relax. I thought their Copy Goes Here homepage was great too. Their Abba skit just shows that once you see one good film, any silly entertainment thereafter can be used to create a periphery around it ...

I look forward to more companies using their websites to cleverly and honestly get messages across and customers to buy in...

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