Information Architecture
When doing a website redesign or starting from scratch, it’s important that your site visitors have a clear, cohesive experience. One important factor in that experience is being able to navigate all the information on the site. We can turn information anxiety into information architecture.
Information Architecture Case Studies:
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Parents Inc
As part of the Parents Inc website relaunch, we researched and re-organised the existing website to ensure everything was far quicker and easier to find. This included interviewing mothers to discover what they wanted out of a parenting website.
In addition, we considerably reduced the steps needed to perform key tasks on the website; for instance getting their magazine subscription process from 7 pages, to one, boosting online sales immediately.
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Inform Personal Insurance
SilverStripe helped Insurance company Inform reorganise their sitemap and the process that their prospective customers went through to sign up, through the use of personas and scenarios, i.e. putting the "user" first.
