Strategy
Your web project doesn't exist in a vacuum. Rather, it's one of the many things you do as part of your business. Maybe you have an existing marketing strategy and need to ensure your new website fits and takes advantage of the online channel. Maybe you are starting out fresh and know that the web offers a lot of opportunity, but don't know exactly where to start.
Regardless of where you are currently, your web project needs to fit into your overall business strategy and address your users' goals in order for the project to be successful.
At SilverStripe, we start out every project by defining the vision together with you. This ensures that we are all starting from the same foundation, and gives us a common ground to refer to throughout the project. We research your market and ensure we understand your motivations and goals for the project as well as your organization. That allows us to recommend specific ways to meet those goals with your project, and advise you on your web and online marketing strategy. If you are already working with other companies on your web strategy, we are happy to collaborate with them and you to implement their recommendations.
